We decided not to continue our project our business and not to convert our idea into business for the following reasons:
If
we check the companies that enter the e-bid business, we will see that
only big companies has been successful. The examples in Turkey clear
this comment. Overall 4 companies are there in the sector and Koç
Company and Sabancı Company are the leading ones. They are also two of
the ten biggest company in Turkey. I sense from the interview with Uğur
Güntekin that even Koç Promena is struggling in the market. In
Portugese, 20 construction company and 1 telecom company got together
and founded an online procurement and online bid system. That tells me
how much investment budget, market connections, experiences and market
credibility we need to start up. These requirements exceeds capacity of
start-up companies. The sector of online procurement and online bidding
is not appropriate for start-ups.
We have to make a
deal with procurement departments of companies. They have to demand or
we should be able to create demand to sell our product. However; guys in
procurement departments are not well educated. Only 10% of them,
according to Uğur Güntekin, are educated from related departments of
universities or has bachelors degree. Therefore they are not aware of
needs of modern world and they do not believe the benefits of an web
based application. They may trust more in their classical methods. The
90% obstructs our way.
As we mentioned in our early
post about the interview with Ugur Guntekin, consulting service is a
necessity to be able to reach the real potential of system.
Unfortunately, it needs a lot of experience and budget that we lack.
Additionally, there are powerful competitors that dominate the market
such as Promena and Intengo. 7 of 14 automotive firms in Turkey that we
listed on blog work with Promena and 1 of them works with Intengo.
Not
going behind the idea is an answer also; this result is OK for us.
Process is more essential than the results for this course and we
learned a lot in this process.
Thanks GOB, Thanks Michael Goldberg.
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